New Generation Homesteader - Homestead Business with Kate

Today I'm talking with Kate Herford at New Generation Homesteader - Homestead Business with Kate.
You can follow along on Facebook as well.

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00:00
This is Mary Lewis at A Tiny Homestead. The podcast comprised entirely of conversations with homesteaders, cottage food producers, and crafters. A Tiny Homestead podcast is sponsored by Chelsea Green Publishing. If you're enjoying this podcast, please like, subscribe, share it with a friend, or leave a comment. Thank you. Today I'm talking with Kate again from New Generation Homestead. Good evening, or good morning, Kate, how are you? I'm very well, thank you, Mary.

00:26
The reason I said again is because Kate and I recorded a podcast episode months ago and my platform ate it. It's gone. I can't find it. So Kate was kind enough to come back and chat with me again. So Kate, you have been on vacation, right? Oh yes. Yes. I took three weeks. My partner was part of a support crew for an off-road.

00:54
racing event up in central Australia, if anyone knows where Australia at all is rock, or they call it Uluru. And up near there, there was an off-road race that's held once a year. And I thought, well, if you're going, I'm going too, not going to miss out. And so we spent three weeks touring up to central Australia and then around Uluru and the gorges and that sort of

01:24
which is a very off-road track in central Australia as well. It was a lot of fun. Good, I'm glad you had a chance to maybe let down a little bit, because I know you're really busy with your business. So, tell me about yourself and what you do at New Generation Homesteader. Okay, so I am a mom of two boys, and then I'm stepmom to three. So we've had five kids in the house at various times.

01:52
And I started New Generation Homesteader during the COVID lockdowns because I realized that we need to be more in control of our own food supply. So I started gardening and wanting to connect with people who had the same values as me. And it took me ages to find the word homesteader. And then when I did, I went, oh my gosh, this is where I want to be. I've been a business coach for a number of

02:22
Just my niche had changed a little bit, but nothing really set my soul on fire. And when I came to the homesteading area and I started looking up all the different homesteading pages and YouTubers and that sort of stuff, I went, oh, these people have the same values as me. But what I did find was a lot of people were really exhausted and burnt out and they're really struggling to make ends meet. And I thought, well, as a business coach, how can I help?

02:52
And the new generation homesteader was born because it's about getting back to the old ways of doing things and that's your homesteading and being more self-sufficient. But looking at earning an income in the new space, which is in that digital space, creating a course or a membership. At the moment I've got a resale rights program which actually teaches women how to create their own digital business and you know it's very quick and easy to set up.

03:21
So I just wanted to go down that path because the whole idea is to relax and have that time in the homestead. And if you've got little kids to be able to do that without really stressing about the bills and all the costs associated with homesteading, it was like, well, how can I help people to start their own digital business and bring in money even when they're sleeping? And so the new generation homesteader, doing things the old way.

03:51
but earning money the new way as well. Yeah, I didn't ask you this last time. How did you get into being a coach? Look, many years ago, I started up doing Tupperware when I was traveling Australia with my ex-husband and when my boys were one and three. And it was 2008, the global financial crisis hit and I'd taken two years leave from my job

04:21
my ex-husband had just got a redundancy. And so the financial crisis hit and we lost quite a bit of money and I had to, you know, work as we were traveling. There's a whole story wrapped in around that that's quite trauma based in that I wanted to have that experience with my kids, but I didn't. I ended up working government jobs and doing Tupperware on the side. And I love the Tupperware.

04:50
It was with women and it gave me a sense of purpose and they lifted me up. But when we got home, I got back into other government jobs and then the marriage broke down and I just realized I wanted more and you know, someone offered me, uh, uh, it was a opportunity for a health product and I took that and had great results and from there I just went, okay, I want to help other people with their health and wellness.

05:20
And that led into, you know, coaching and it just sort of morphed from there. But it was, I struggled to find what my niche, what made me happy. And I think it took me a few years and COVID and lockdowns and stuff to actually go homesteading. I actually want to be in this space and help people to get their land and to have that money coming in without stressing about it, because as a single mom, I was, you know,

05:49
working really hard to buy a new house and set things up. And then my new partner, my current partner, Bernsy, he's been brilliant. He's just supported me the whole way. And he told me to quit my government job and just go for it with the business coaching. And so that's how it came to be. Just wanting to show my kids to do something different. And one of my boys currently has an online business as well.

06:18
which is fantastic. I love that. That's great. I saw a picture of your current partner. He is very handsome. Yes, he is. He's got his beard. Really funny story. When we met, like he, over here we have a Bush range, Ned Kelly, and you know, back in the day, he had the big, big beard. And you know, so I met him when he had this big.

06:45
He'd let it go for a year and hadn't trimmed it at all. And I normally don't go for people with beards. It's never been one of the things that has attracted me to a man. But we were in the same hockey club and he was running out the back at the pre-season training and he kept saying to me, come on, keep going. And he was really supportive. And he ended up, he was the coach of my two boys and his two boys.

07:14
And so one thing led to another, and I had to organize an event for the hockey club, and I found out it was his 40th birthday. And being a single dad, and he had five kids at home himself at that time, as a single dad. And so I changed the evening to his 40th birthday party, and one thing led to another, and we're together still eight years later.

07:44
Nice. That is a great story. I love that. I love it when people meet and it just works out, you know? It's so fun to hear origin stories of relationships that last. Yeah, yeah. And the thing is, I actually moved in with him three months after going out because he got injured on the hockey pitch. I saw that he was taking a shot and he could run down the, we're talking field hockey here.

08:14
down the pitch and he got tripped up and tore all the ligaments from his shoulder and had to have surgery. And the funny thing about the beard is the surgeon said the beard has to come off and he said well I'm not doing the surgery. And I said but your son Finn has an operation in three weeks time. How are you ever going to be able to lift him if you don't have a shoulder that's you know really sturdy?

08:41
And so the beard came off and I had to move in because he couldn't do anything. And I never moved out. So three months going out. It's like, that's a big, that's a big thing. Yeah, that's, that's a little fast, but it was for a good reason. So, so good. Okay. So, um, I'm going to go back to the homesteading thing. I have a question about Australia. Are there a lot of people doing homesteading in Australia?

09:10
A lot of people probably don't call it homesteading. There are now groups that are really growing and they are the homesteading groups here in Australia. We sort of call it farming more than anything or people haven't identified that that's what homesteading is, having your little backyard garden and some chickens and if they've got a little bit more land they might have animals. So it's a growing term and in a lot of areas the small farmlets

09:40
um you know the one two five ten you know 20 acre properties they're big money now like we're talking a friend just moved into her property and i think it was four or five acres and i think it was up around the nine hundred thousand dollars um and that was in in u.s terms that's probably around six hundred thousand dollars for a four acre four four or five acre property

10:09
So we have big prices on properties for people to homestead, just on Little Acre Ridge. But they're in high demand and that's why the prices are so high. Yeah, the housing boom that happened here after 2020 during COVID really spiked prices here on land as well. And we were lucky enough to buy ours in 2020 before that happened.

10:39
because if we had waited even six months, we would not be living where we're living now. Yeah, yeah, it's just crazy. It's sort of an off-grid property group that I'm part of, and I'm watching some of the people advertise the land that they have to sell through that group. And there's a couple of properties that are around the three to 400,000 Australian, which is two and a half.

11:09
250,000-ish for the US, but they're in areas that insurance would be very hard to get, very expensive because they're in that bush area, a high fire danger, that sort of thing. We've got the problem here with insurance that they are now charging way, way more for small lots, especially if they've got any woodlands on it.

11:39
And, you know, it can be several thousand dollars a year for insurance. And I have not, I think I know what's at play here. It's to try and stop people from being self-sufficient, but that's stopping a lot of people. It's not just the price. It's also what it's going to cost them insurance wise. Yeah. All right. It's really interesting because.

12:03
As I talk to people I find out that this is like a worldwide thing not just a US thing. Insurance prices have jumped here too on everything. Land prices have jumped. Grocery prices are ridiculously expensive. Like if you are a young person with a part-time job trying to live in an apartment with three or four of your friends,

12:28
You're probably not eating much right now because food prices are astronomical right now here. Same here. And I think, or if they are eating stuff, it's the two minute noodles and all the processed food that is cheap, but really not good for them. Yeah. Or they're going home to their parents and having dinner at their parents' house. Yeah. We do that for our kids on a Tuesday night. They come around and have a feast, whatever that is.

12:58
Yeah, I just, it's really hard. I don't know how people are actually managing. I mean, you can move out into the country and find reasonable rent, but then there's generally not jobs as well. So you've got to have something to be able to offer. And that's where the online space comes in because you can actually, you know, work from anywhere. We know that because we all had to do it during COVID. It's just...

13:26
how can you create something that will light you up and put food on the table, money in the bank so that you can survive? Uh-huh, exactly. So you just brought it right back around to my next question. How are you helping people? How does your business work? Okay, so I help women, homesteading women to actually start their digital business. So I've got different platforms that I use

13:55
The first thing I do is look at what is it that lights you up? What is it, what are the skills that you have that other people want? Because I think if you look at a lot of the bigger homesteaders like Polyface Farm, they're doing a huge promotion at the moment because they've got courses and an academy or something happening where they are, they've done all these courses that are teaching homesteaders how to do things.

14:24
and you've got Melissa Norris. Yes. You know, all of the big names, they have books, they have courses that you can do, and people seem to get pulled off. They go, yeah, but they've already got courses. But the thing is, have you bought them? Do you relate to that person? And often people who want to get into digital business don't realize that...

14:54
Not everyone is going to buy from the big guys because those people are so far ahead of them that it's a little bit daunting to get into that network. And often they want to, you know, connect with someone who's just a couple of steps ahead of them because they can feel there's, they're more like them. There's some sort of rapport because they're just a couple of steps ahead. So for me, it's really about

15:24
helping them get into the mindset that the skills and experience they have is really valuable. And yes, there are people who want to work with them and will... I think it's about helping women to understand that the value they have, the knowledge they have in their skills and experience, and it doesn't have to actually be homesteading. People want to know

15:54
how they do things. And by putting together a course or it could be a checklist, you know, you might be a homeschooling mom. How many more women are wanting to homeschool their kids? What can you provide in an ebook or documents or a curriculum that's a particular subject? What can you provide that people might wanna buy? And it's simply around then creating that product

16:23
and putting it out to the marketplace on social media and through digital means. But a lot of women are really, well, I don't have anything of value, I'm not worth anything. So a lot of starting a business is mindset. And if you've been following along on my personal page and a little bit on my business page, I've really had some breakthroughs of my own. You're always learning and developing and that's what business is. You start where you are and just,

16:52
continue to grow and when you find your audience, that's when miracles happen because you're able to connect with people who are like you and you can help them. And we just sort of work through what is the best way for you to be able to help others? What is it that you will find easy to do to start with? And also understanding that when you start out,

17:21
You don't have to be successful right at the start. Like if you've only got five hours a week to put into a digital business, then you're gonna be slow when you're getting the income coming in. If you can put in 20 hours a week, yes, hopefully you can go quicker. But it's all around finding what is it that you wanna do and let's find the process that works for you and...

17:49
give yourself permission to learn and grow and not expect results right at the start because if you do go, oh, I need to get to $10,000 a month, then often you put too much pressure on yourself and it won't happen. You've got to build up, you've got to earn your first $100 and then your first $500 and then $1,000 and step into the person that's going to be

18:18
the business owner or the CEO of the business that you want to create. And I think that's where I went wrong. And it took me a while to discover. I thought I could go zero to 10 K months right at the start. And I wasn't the person that knew how to earn 10,000 K a month. I'm I've had to learn that. So I think, um, that's where you've got to give yourself permission to.

18:47
learn and grow into the business that you want to create. Sure. The other thing that I always thought was that business was beyond me. Having a business was beyond me because of all the background stuff, the financing and the paperwork and the understanding everything. And you don't have to understand everything at the beginning.

19:16
You just have to know what you want to do and you have to find people who can answer your questions. That's what I learned. Yeah, yeah, exactly. And I mean, you know, we were discussing beforehand that, you know, what you've achieved in 12 months with your podcast, which is fantastic. There's always more to learn. And that's what you've got to understand. It's start with what

19:45
add the next thing to it. What is it you need to learn? Now the digital space, you can get into that very, at minimal cost because, you know, if you go and open up a business where you're selling a product and you have a storefront, there are thousands and thousands and thousands of dollars involved in rent and insurance and staffing and setting it up so that you can actually sell. And then there's getting the products. It's a huge investment. Whereas,

20:15
With a digital business, you can start up with $1,000 to $2,000. And I say that because you could start cheaper. But what I'm talking about is having a coach and a mentor who's done what you want to do and being able to tap into their skills. And that's where my coaching program, once you get into the program, you're in it for life and can come to the coaching sessions each time they help.

20:43
And I think that's really important. They're the programs that I'm in myself because there's always something more to learn. And if you don't know what you don't know, how are you gonna find out? And you can do it all for free. As people who, especially in the homesteading space, it's funny, I've seen arguments on some Instagram posts, I'm not paying to do this. Homesteading should be free.

21:10
and you should be sharing all your knowledge. And it's like, but I don't have time to check out all these YouTube videos and try and learn what I wanna do. I want someone to show me and teach me and give me feedback. And so that's where if you wanna do it quickly, then get a mentor and a coach, because that way you find out all the little idiosyncrasies that you wouldn't know if you...

21:40
just went and looked at YouTube. So, and you know, you know that I gave you a couple of tips with your podcast and that's really helped, you know, some of the things with your podcast. If you don't have a mentor, you don't get their wisdom from, you know, the investment they've made in their own training. And I've done, I've probably invested about a thousand, a hundred thousand dollars into my training. So you're getting lots of

22:09
different perspectives from different coaches. That's what you want when you start your business. Pick my brain. What do you know that I need to know? Yep, and people, Kate is brilliant. She gave me some tips after we stopped recording the episode that went bye bye, we don't know what happened to it, on what I should do for the podcast. And it really, really helped and they were like little tiny tweaks. So.

22:37
Kate is a brilliant woman and if you want to learn about the eSpace, go check out her website. It's pretty cool. I was going to say, I am definitely doing the in the digital space thing regarding homesteading because I'm doing a podcast. My husband is doing the actual hard work of gardening and we just put up a greenhouse and he's been getting that ready for the winter.

23:06
So I'm doing all the techie stuff and he's doing all the not techie stuff outside. But because I'm doing the podcast, people keep coming up to him at the farmer's market and saying, I love the podcast. It is so bizarre to me because I know I'm doing the podcast so that people will listen and learn. But to have people come up to him at the farmer's market and tell him without any preamble, I love the podcast and they are just,

23:36
effusive in their excitement. It's so funny to me. I have this disconnect with the fact that I'm doing this podcast, but that people are listening to the podcast. Does that make any sense? It does. It does. And I think, you know, when you get into business, you've got to understand that you will have some raving fans, which is what you want. You want these people who go,

24:03
They, you want them to consume everything that you do and like your posts and show up and chat. And, and when you've got those fans, they will go into bat for you. If someone on social media, um, says something that they don't agree with about you. So having those raving fans is amazing. And you just never know where they're going to show up. I, um, I've got two funny stories. I was sitting at a, uh, a local.

24:33
um business event and this girl was sitting next to me and she goes I know you like I don't think so anyway turned out that I've done um so a series of videos I started out uh coaching stepmums and in that space because I blended our families and I thought well you know you need a bit of help there she was a single woman who had watched one of my videos

25:00
on stepmumming and she'd saved it because she liked what I was doing and like that was bizarre, not even in the stepmum space and we happened to sit together at a local function, like that was a bit weird. But then I had, I attended the Off Grid Festival here in Australia a couple of months ago and this lady who had found me on social media actually turned up and said, oh hi, and she lives

25:29
minutes from me and she just she had been watching what I was doing and the current business offer I've got she has opted in, ordered, done and she's working her way through it. So it's really weird that you don't know who you are going to impact, you don't know how they're going to react what you're doing, you've just got to know that your people will find you.

25:57
and they're going to be so excited and they're going to see you as their best friend. You don't even know them. Yep. But that's the power of being in business. And that's what you wanna be able to do. You want to be able to connect with people so they see you as the person that's helped them transform, learned something new, whatever it is, it's that personal connection.

26:27
And I think that's amazing that you've got people coming up to your husband because they obviously know that you're connected and they'd probably love to meet you in person too. Yeah, I need to get my little hiney down to one of the farmer's markets before summer's over. So the other thing that I wanted to get into is the green house thing. We built a green house this past May, it's now August, and it's going to be a heated green house.

26:56
this winter. We're working on getting it insulated and how we're going to heat it. We think we're going to use a wood stove and water actually. We're going to use the heat from the wood stove in copper piping wrapped around the wood stove that will then heat water in the big old white square container things that hold like 275 gallons of water. There's a name for them, but I can't think of it right now. IBCs? So it will radiate heat. Yeah, I think so. IBCs, yes.

27:25
and it will radiate heat overnight. And so we have been talking constantly here this summer about how we're going to make this greenhouse that's a hard side of greenhouse. It's beautiful, it's 40 feet by 20 feet, I think. Heated for the winter so we can grow things that don't need to be pollinated. Like lettuces and chard and spinach, spinach, spinach, I don't know what I'm saying. Spinach, you know, that stuff.

27:55
so that we can sell it to people who want homegrown food in the wintertime. And also we're going to grow bedding plants so that people can buy our baby plants for their own gardens next year. And we're going to grow hanging baskets that have flowers in them for Mother's Day. Wow. So, so there's lots of really exciting new things happening.

28:25
talk on the podcast with people, they tell me what they're doing and I get new ideas. And that's really important to me because we're still fairly new at this actual 3.1 acre homesteading what are we doing thing. But the people that I interview also tell me they've gone back and listened to previous podcast episodes and they've learned so much too.

28:50
I love this, the symbiotic relationship I have with my listeners makes me so happy. Yeah. And I think that's the thing you actually never stopped learning. And I think if you, if you think you've learned all you need to learn, then you're not going to grow as a person. And.

29:16
We can always learn from all sorts of different people, even if it's you learn what you don't want to do. Um, and you know, it's like that in business. I've tried various things. I know what I don't want to do. Same with homesteading. Now for me, I actually dismantled a, uh, trellis area in my garden bed yesterday. Why? Because it.

29:44
grew beautifully the first year I had it. It was fantastic. But all the trees in the neighbor's property have just grown up and they're three or four meters over the fence. And that particular garden bed no longer gets any sun whatsoever. So disappointed because it's three feet by probably 15 feet. And it's, you know, it was one of my biggest garden beds but there's nothing that will grow now. So I've just...

30:13
converted it to a compost area and I have put a couple of fruit trees that should get summer sun because the sun will be higher in the sky. But I've had to undo stuff because it just wasn't working. And now I've got to work out how can the rest of my garden be productive given that the neighbours trees are sort of blocking that as well. What can I do? So you're always looking for different ideas because as your plants grow, you're

30:43
So do you. Yeah, exactly. And I said to someone the other day on one of the recordings, I said, I said, if you stop learning, you might as well start digging the six foot grave. You're going to be laid in because you're dead. If you're not learning, you're not growing. That means you're dead. Yeah. Yep. Exactly. And you know, the last four weeks, I think I have learned more about me. Just.

31:13
keeping, I set myself a challenge to do 30 K in 90 days with a new program. I'm, I'm testing it because you know, the lady who's running it said, um, you know, you can do it in two hours a day. And I went, Oh yeah, you know, it sounds really great. That's what I want to be doing. I'll test it out for my audience. And I've been reporting every day on my Facebook page. Now within the first week, I, I got my first sale and it was.

31:42
My investment was recouped, so that was brilliant. But in, in posting every day, it's really highlighted to me things about my energy and how some days I'm energetic and some days I'm not. And the revelation has been that I have been in my masculine energy, my entire life. That the feminine energy, um, I have

32:11
I've put down. And that has explained so much about how I operate as a person and in business. And had I not challenged myself to do a post every day, I never would have learnt this. And I think we have to get uncomfortable. I've done some very, very vulnerable posts on my socials.

32:40
and people have really resonated with it because it's stuff that most people don't talk about, but I've just gone there and well, you know, this is what's happening. And so I know that that growing and learning process is going to hold me in good stead with the growth in my business moving forward because now I can adjust what I'm doing so that it's more about, it's more feminine.

33:08
and it connects better with the females I want to work with. But we've got to be uncomfortable with new growth. I mean, growing and learning, there's no comfort in that. It's confronting, we always get stuck in perfectionism and thinking we have to get everything right before we put it out. And it's just not the truth. We have to learn and grow at the same time. If we wait till we're ready to do things, you will...

33:37
never ever do things. Absolutely. Amen, sister. I was going to say back at the beginning you were talking about just starting. And yes, if you want to do something, you have to take that first step. If you don't take the first step, you will never move into the thing you want to do.

34:06
how they got into the YouTube channel that they do, basically talking about their frugal, self sustainable lifestyle as homesteaders. And I said, how did you get into doing YouTube about it? And the husband laughed and said, I don't even remember how I got into it. It just happened, I just did it. And after I got to talking with them, I was like, see, that's the thing.

34:35
Why not? Why not just do it? And also, I want to, I also want to say that it's a whole lot easier to take that first step when you don't have small children under your feet when you're in your 20s or 30s. Small children require a lot of attention and love and work. So if you're in your 20s and 30s,

35:01
You really gotta be disciplined on your time if you wanna do something like whatever it is you wanna do. You've got to be able to block time. Yes. So if you're in that stage of life, don't beat yourself up about the fact that you wanna start a business, but you're not ready, because that's a different thing than being stalled out. That's right, yeah. And I think the thing is, when you're looking at starting a business, you think you have to allocate all this time.

35:30
And that was what I actually found, that a lot of my mentors were all males, and they're into the hustle and grind, and you know, you've just got to do it and work until you've got things right. And I've realized that that's what I didn't want to do. And I got into the business side of things because I wanted to be there for my kids. The problem was, I did the hustle and grind, and I wasn't there for my kids.

35:59
wasn't present in my business, wasn't present with the kids. It's like, oh, mommy's just gotta do this. I'll be with you in a minute. And two hours later, they're stuck in front of the TV and I still haven't achieved things. It's about, can I do something in an hour here, half an hour here and half an hour there? And so there's two hours in a day in bits and pieces where you can make small steps moving forward. It doesn't have to be, we've gotta get out of this.

36:27
mindset that a business, our business, isn't a 9 to 5 job. It's a business that we want to do around the rest of the family so that you can be present doing both. And if you find those hours through the day, even if it is 7 days a week, if that's, you know, it's not a lot of, you know, half an hour here, half an hour there on the weekend, but

36:56
If you consistently do that over time, instead of waiting 10 years and then going, oh my God, now I've got to work eight hours a day to do it, you're going to be a lot further along. When you even do an hour a day or two hours a day throughout your day, not this, I have to do nine to five to work. It's so different and it's a really different mindset to shift because we've been sold that nine to five is the only way to earn money.

37:26
Yes. And I think that's what I was trying to say, but I think you said it a lot better than I did. Thank you. Yeah. Yeah. Okay. So I don't really have a whole lot more questions for you. I just wanted to have you back and revisit some of the things that we talked about in the first one that went away. I'm so sad about the first interview going away because it was really good. I had listened to it back and I loved it. And then I found out it was gone. And I was like, where did it go?

37:56
Like that happened to me the other day on a coaching call with one of my clients and was in the group coaching and this one client had been able to show up and man, it was amazing. You know, she got some aha moments out of it and put pieces of a business together. It was incredible. And I went to, you know, download the recording and stuff and I went, oh my God, it's not there.

38:25
I had a glitch in the middle of it and I thought that we'd just re-recorded it, but it didn't, it went. And sometimes our best stuff is just made for the person who actually gets to be there and do it. Maybe that was just it. I don't know, but computers have gremlins just like everybody, everything has gremlins. So sometimes things just don't work correctly. Hopefully this one will work great.

38:52
So don't leave me after I stop recording because I need your file to upload from your end. I keep meaning to tell people this at the beginning and then usually I do and then I forget. So Kate, thank you so much for taking time to talk with me. I appreciate it. Well, thank you for having me. I've really enjoyed this and I hope that some listeners, it's given them the kick that they need to go, come on, let's just do it. Let's just start that business and give it a go and see what happens.

39:22
And you know, they can you can connect with me new generation homesteader on Facebook, Insta and YouTube Just search up that okay to effort and you'll find me And even if you don't want to start a business go listen to Kate's voice because it's so beautiful I could listen to her talk all day Thank you All right, Kate. Have a great day. Thank you very much you two