Steel Spoon Farm

Today I'm talking with Jen at Steel Spoon Farm. You can also follow on Facebook.

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00:00
You're listening to A Tiny Homestead, the podcast comprised entirely of conversations with homesteaders, cottage food producers, and crafters. I'm your host, Mary Lewis. Today I'm talking with Jen Kibler  at Steel Spoon Farm  in Ohio.  And good morning, Jen. How are you? Good morning. Good. How are you? I'm good. How's the weather in Ohio this morning? Oh, it is beautiful. I think we're on fake spring round two already. It's going to go back to winter again this weekend, but I'll take it.

00:29
Yeah, they were saying this weekend on the news that we would be getting snow this week, but I'm looking at the forecast and I'm like, I think LaSore, Minnesota is going to get rain. I don't think we're going to get snow. Yeah. We had 16 inches dump on us about three weeks ago now. So I'm glad to see the snow piles gone. We actually have grass again. So that's nice, but now it's mud season straight into mud season. So yeah, God love mud season. We have a, we have a dog and

00:59
She freaking loves spring because she can go out and roll in the grass again. But she has these cute little feet and the cute little feet leave cute little dirty footprints all over my floor downstairs. And I'm just like, you know what? I'm not mopping the floor until the weekend. I'm going to it all at once. And then she's going to come in and walk on it again and I'll do it the following weekend because I am not mopping that floor every two hours. We have four.

01:25
and two of them are great Pyrenees, then the other two are black labs. And the Pyrenees, of course, are like horse size.  And they just clobbed in so much mud into the kitchen this morning to eat breakfast. Oh my gosh. Yeah, Maggie's a 35 pound, well, maybe pushing 40 pound um Australian shepherd. So she's got these adorable little footprints, but they're not adorable when they're mud on my floor. tell me what tell me a little bit about yourself and what you do at Steel Spoon Farm.

01:55
So we have kind of everything here. I've had horses my whole life. So I've got my three big old horses that are all retired now. And then we have two little  feral mini mules. And I say feral because I've literally never touched the one in the two years she's been here.  We'll just take her time. She knickers at me now. She does her little mule money. So we're making progress, but mules and everything has to be on their time.  And then we have a little mini pony too named Apple for my daughter. So she's so sweet.

02:24
So we've got them and we have Angora goats  and then a bunch of just miscellaneous Nigerian dwarf goats too that are just, you know, they're pets. to sell some of the mohair off the Angoras. Haven't had time to even process it lately because I've been so busy with all my other business things. ah But I do really love spinning when I have the time. I've spun my own yarn, did a bunch of crochet with it.  Actually made the shawl that I wore in like our maternity pictures with

02:54
hand spun mohair from our own goats. So that was really neat. um That's a needle felting with it, all kinds of stuff. I've sold it to all kinds of different people online on Etsy and then on my own site too.  Everything from fly  lure creators, they use the mohair for their fly lures, which was really odd. um To of course the reborn dolls, which is amazing to see how realistic those are, but they've used mohair for those.

03:22
mask makers for theater mass in New York City, all kinds of stuff. So it's amazing to see how far that can stretch just from my little farm to all across the world.  is one of the reasons I love this podcast so much because  I hadn't even considered the fact that  that mohair would be used on the dolls. Yeah, they use it.  It was a local lady actually, and she  literally plucks one single hair at a time into these silicone doll.

03:51
It's the patience I do not have  for that, but she does.  And if they have really fine hair, like if she's doing a memorial doll, she actually paints the hair on and uses a paintbrush that's one hair width and paints these tiny little baby hairs on these dolls. It's incredible. And then the mask maker in New York City. This is a crazy crossover, but my husband is a lifetime wrestling fan and

04:19
this guy actually made the masks for mankind, for Mick Foley, mankind, and Undertaker, which are two of his favorites. And here he is buying mohair from my goats to make these theater masks. I thought, what a crazy small world that is. That's not small, that's miniscule world. Yeah, that was very niche. that was super cool. Wow. Wow. I just, every time I talk to somebody new, I find out something either

04:49
I either learn something new that actually can be used in my life, or I find out something that has  nothing to do with anything that I do, but it's a really neat trivia fact.  So thank you. I now have a new trivia fact. oh I've never actually pet a mohair goat and I've never touched mohair in my life.  What does it feel like? hear it's really, really soft. Oh, it's so soft. And everybody thinks they're sheep.

05:18
which  just because they're so fuzzy. uh But so I have to correct people all the time that they are actually goats.  They're in full fleece right now. We still call it fleece. Like there, if you take it the whole thing off, still collectively, it's called their fleece.  But it is  mohair. It's not fur. It's not wool. It's its own material. uh It's extremely fine  and quite slippery. Now that's that's kind of like a spinner term for like the slip or the feel of

05:47
the material that you're spinning, it's so super fine. So a lot of the times people will blend it with wool  or some other material to make it a little bit more grabby for when they're spinning. But the Kidmo hair especially, so on the babies that are usually under a year, um have the finest, finest hair. It is like a cloud in your hands. It's so thin. That's the stuff that you're gonna use for knitting like your close to skin wear.

06:15
kind of a thing. It's so fine and so high quality. As they get older, the hair quality sometimes goes down a little bit, but I have one of my oldest does, Patsy,  for everybody out there who knows Patsy.  She has  like  no grease  to her hair and  they have grease called a yolk. It's kind of like lanolin in wool where it has like a little bit of a greasy texture. That's what protects their skin, protects their hair. So goats have the same thing.

06:43
but hers is so clean and so fine. She has hardly any curl. She's just like this big white cloud.  And her hair is my favorite to spin because I can spin it literally straight off of her. It's so clean and so nice.  But then I've got some of my goats that have  really, really tight curls. ah I've made like Santa ornaments, especially with those ones,  with the needle felting I've done. I needle felt their.

07:09
curly little white locks on for Santa beards on the ornaments and things. So that's really fun. um Personality wise, they're very calm and quiet. um So if you're somebody that's used to the dairy goats, like especially Nubians are really loud. ah Even my Nigerians are pretty loud and friendly. uh The angoras are so super calm and quiet. They're just peaceful. They're really, really nice animals to have. And I'm glad that we got them.  Are they

07:36
probably a weird question, but are they more expensive than any other goat? They are, but the same with any other breed. ah Depends on where you buy them from, what their bloodline is. We have all colored angora goats, which is a different breed set. Then there's also like the American white angoras, which is  the ones that you typically find like running in the herds by the thousands down in Texas. Those are the ones that are bred like for  commercial mohair. I actually have two of those.

08:05
ah Their hair is totally different too. Those are the ones that have like they're really really tight curls their whole face is covered in it their legs They've got the pom-pom tails whereas the colored angoras because back in the day the colored angora used to actually be uh a Defect because if you had a hundred white angora goats, then you had one black one come through You can't put that black mohair in the same bundles as the white hair. So

08:31
they kind of bred the color out of them for a long time. And then a couple breeders started breeding the color back in and grabbing those colored ones. So now there's all kinds of different colors of colored Angoras.  So it just depends on the breeder, where you find them,  the quality of the mohair too, body size, everything. But same with any other breed of goat, any other breed of animal, it just depends on where you get them from. ah Mine, I'd say mine are all pretty pet quality. We got a couple from breeders.

09:00
And, I'd say now there,  I didn't breed specifically for like this goat needs to pair with this goat because of this bloodline cross and all these things. We just did it for part of our hobby farm and just to have the babies. Cause there's nothing cuter than a baby goat other than a kitten. Yeah.  Yep. Just had this conversation with another person for the podcast a couple of days ago and

09:26
I  literally said there's nothing cuter than a baby goat and I was like, eh, kittens are pretty cute too. Yeah, kittens and baby goats, we had those at the same time too. That was pretty ridiculous.  So are uh Angora goats any good for milk as well or not?  Technically, no.

09:45
Because they put so much energy into growing that mohair. They grow an inch per month. So they're putting, yeah, they're a high production breed. They put a lot into just growing that mohair. Most of them typically only even have singles when they're bred. All of mine have had at least twins.  We got the four  in summer of 2020. I  bred three of the four that fall, cause the one was still too young.

10:15
And all three of them had twins right out the gate. So we doubled our herd in like overnight. They all had their babies within 24 hours of each other. And then the one year I had triplets too. And she actually did raise all of them herself. She had enough milk and she's a great mom. So she actually did raise all of them herself. And then two of them.

10:37
The first year they had boy-girl twins. So when I pulled the boys off to put them in, because they were too young to castrate yet. So I just pulled them off, weaned them early and put them in their own pen.  So I was milking those two Angora moms for a little bit just to keep their utter balance and everything with going to the single twin.  And they actually milked out pretty well. ah I was kind of impressed with it because I had a Nigerian that I was milking at the time too. And honestly, the quantity was about the same.

11:07
Um, I did breed then  a couple of them back to a Nigerian dwarf buck and made some Niagara's, which is just a half and half cross of that.  Um, and the two girls that I had, they, actually sold them to a lady in Arkansas and they just had their first babies just this past week. So I'm excited to see how they milk out because their mom was one of my angoras that I was milking and she had pretty decent teat size and pretty decent capacity.

11:35
So, and then plus with the Nigerian then coming in too,  the one had triplets. So, and she said that their udders look really nice. So I'm curious to see how well they milk out,  cause they have the fiber then in the milk.  Yeah. That's what I was wondering about because how great would it be to be able to have the fiber and the milk cause you can make, you have a double income off one animal. Yeah. That would definitely, that's what the Niagara's are more for. And I liked them too, because they had.

12:02
Like everybody with the angoras, they want the big fluffy face and the fluffy bell bottom legs and then the fluffy poof tails. But all of that stuff is what you usually skirt off anyway, when you're cleaning the fleece to process the hair. So  I like them. The niagoras that I had, they had a totally clean face, clean legs, and even their belly was pretty naked. They looked like little Nigerians with puff.

12:26
They were so cute. So all of those areas that you would normally skirt off the fleece anyway were already just normal Nigerian hair and then they kind of shed also So you didn't even really have to shear them if you got them early enough They would shed that hair instead of needing sheared. So that's a nice dual purpose. There's those nigoras  Yeah, and  I'm sitting here listening to you completely captivated

12:51
And in the back of my head, I'm thinking never in my life did I think I would be having a conversation like this. And it's all because I started a podcast about homesteading. It's so funny. Yep. And never in my life did I think that I would be so entertained talking about genetics. We have, we had, she's gone now. We don't know what happened to her. We had a calico cat show up on our farm a couple of years ago.

13:19
longest haired cat I've ever seen in my life.  Black, bright orange and white.  Gorgeous, gorgeous animal.  And she ended up getting bred by a stray  and apparently that stray had the dilute gene  and one of her kittens ended up being like silvery gray  and beige and a little bit of white, like hardly any white.

13:49
And I could not figure out why this kitten came out looking like that. So I actually looked up genetics  on calico cats and why some of them are end up being gray and beige  and learned about the dilute gene. And I was like, Oh my God, genetics are so freaking cool. Yeah. It's like she ran out of printer ink. Yeah. And I was like, God, I think I missed my calling on another thing. Science is really fun too. Yeah. The pun of doing the pun at squares for  color codes. Yeah.

14:19
Yeah, it's crazy. And so, so entertained and captivated with these conversations because I find out things that I did not have any concept of. just tickles me. So how did you get into raising goats and critters? Well, I've had horses my whole life. Ever since I was a little kid, we've had these horses. We moved down here to this farm.

14:47
when I was just starting high school, we had them boarded somewhere else earlier when I was a kid, and then we moved down here to bring the horses home. So they've kind of always been here. um But that's like its own brand of having a farm, right? Like not everybody has those. We never even had chickens or goats or anything before that until me and my husband then moved back here. We bought, we had our own house with our first chickens and everything, like the perfect little backyard homestead, right? The half acre with my favorite coop ever.  It was such a gorgeous coop that he built me in.

15:16
our little raised beds and we had my perennial landscaping I put in everywhere. It was a gorgeous little first house for us. And then we moved back here. We bought my farm, my family farm then back from my mom. And so brought the chickens with us then. And I had been a farrier to roll back way to the horses. I had been a farrier years ago, a barefoot trimmer specifically. So working with owners that want to keep their horses more holistically. And

15:45
I had trimmed a couple goats hooves too. Some of them had them just as pets with their horses. And I always thought, I am never getting goats. Like, this is not my thing. I am never getting these goats, right? Well, fast forward to 2020 and this artist that I followed on Facebook for a long time, she makes these amazing dolls with their hair, like these just crazy, like Tim Burton looking kind of dolls and uses their hair to make their, the mohair to make this hand spun yarn for their, the doll hair.

16:14
And she was posting it, she was liquidating some of her herd. And I thought, you know what? I had written in my phone notes a couple years prior that  I wanted to at some point get fiber animals, either Angora goats or Angora bunnies. And I looked back on that note and thought, well, I think now's the time then. So we drove up there  and I told my husband we were getting three and we ended up bringing home four because the one was a baby  of one of the moms.

16:43
So we ended up with four goats because you never go and just get what you wanted. You're always going to find something else. So we got those  and honestly, we brought them home and then I just kind of looked at them like,  Oh boy, now what?  Like  we had kind of set up fence for them because we have a ton of round pen fence from the horses. And I tell everybody that when they're starting a new property, get yourself some round pen panels and use that as for any like large animal. And even the goats can't really get through it.

17:12
And then we have added welded wire, just rolled welded wire to it for some of the go pens. But that is the most flexible fencing option that you can get when you're trying to figure out a new property because you can move it. You know, so we had set up a pen for them and a little shed, little run and shed in the field. But I just kind of looked at them because they weren't super friendly. The ones that we had picked, were so they were handled enough that you could like catch them and to shear them and trim their hobs and things, but they weren't like in your pocket friendly.

17:40
And so we just kind of all looked at each other like, okay, now what?  Like  we kind of had planned ahead, but didn't really plan. And so that was kind of just, that's how I learned to is just kind of get thrown into it.  actually did the same thing, the exact same experience then. I didn't learn from it ah with a baby goat. Then the following year, I thought, okay, I've got these goats that I'm going to breed. Anyway, I had found some Nigerian dwarfs.

18:07
And cause I thought, okay, I've already got the place set up for goats now a year later. Let's go ahead and get some dairy goats. Like what's the, what's another goat  added to this herd anyway. So then I found a little Nigerian dwarf buck, just a tiny buckling.  And so we went and drove him, got him. was like, Oh, I'll just put him out with the moms and all the other baby goats and they'll take care of them, right? Wrong.  The mom goats of course, wanted nothing to do with this little baby. This is Ozzy, Ozzy Ago. He was part of the Cheesier. So this is baby Ozzy.

18:37
So I put him out with them and of course the other mom goats hated him because he wasn't their baby. So we had a house goat for about six weeks. He lived in the house. He literally was sleeping in my bed. This was prior to having a human kid. So I had my little goat kid in the bed because he would not stay in the bathroom. I had a little baby gate up for him to keep him in the bathroom in his own little pen and he was screaming all night about it.  you know, as a parent.

19:05
sleep deprived does, you just grab the baby and put him in the bed. And then he slept all night. So that was kind of how that worked. But  he went out to potty with the dogs. He thought he was a dog. It was the cutest thing ever. So, and he's still one of the most friendly ones, but yeah, it's like you learn these lessons and then you don't learn.  So we did the same thing. Like didn't really plan ahead to what we're going to do with the baby goat, but we got it. So that was fun.  The thing is baby animals will train you before you train them.

19:35
Oh, for sure.  Our dog that I mentioned, we got her when she was a day short of eight weeks old. And she had, she was born into a home with seven children  and I think six siblings, six, six litter mates. So she was never alone and it was never quiet.  Uh-huh.  And uh friends of ours had the mom and the dad. And when we went to pick her up,

20:03
My friend said, do you have a crate for her? And I said, of course we do. Cause I've done all the research on getting a puppy. Cause I thought I was smart. And she said, okay. She said, she said, I, I, um, have a, was a piece of cloth that was with mom.  She said, and I'm sending this home, put it in the crate and that way Maggie will, will smell mom and hopefully she'll settle down for you.  Um, that dog, our dog.

20:33
barked and whined  and screamed  all night every night for five nights in a row in the crate.  On day six, I was like, I cannot do this.  Cannot do this. And my husband was like, what are we going to do? And I said, we're going to bring that cute little six pound puppy to bed with us.  he said, she's going to be in our bed for the next however many years. And I said, she's only going to be about 30 pounds. It's fine.  Right.

21:02
I said, because we're both going to die from sleep deprivation if we don't do something. And we even got her the heartbeat puppy.  Didn't do any good. I mean, she loved it. She loved to play with it, but it did not help.  Finally, she was old enough to have the run of the house. And finally she learned that she could sleep downstairs if we were sleeping upstairs.  Now, now she's five and a half  and she sleeps on the stair landing outside the bedroom doors.  And so.

21:32
So if you can just get through that first year  with a puppy  or that first couple of weeks with a house goat, you're good. Yep. We just got a Black Lab puppy this past fall because I lost my heart dog. He was an Aussie doodle. He's Bloomer, Aussie doodle chief. I lost him.  He's 13, but still it was very unexpected ah back in June. And my husband had always grown up with Black Labs and he told me forever, like we had plenty of dogs. We didn't need another one.

22:01
But he's like, you know, we should really get a black lab. And so finally it was, we had, you know, kind of an opening in the pack.  And so I found this guy and he has been the biggest I told you so ever  because  like from the second we brought this guy home, he's just so good. And I'm used to the Pyrenees, right? Who are bred for their entire lifeline to not listen to humans and to make their own decisions and to be stubborn.

22:30
And you know, they're smarter than you. They know more than you do. And so then to get a dog that is just so purely a dog and just wants to do whatever you want him to do.  It is such a breath of fresh air.  But he was the same way. Like the first couple days, I put him straight in the bed. I was like, there is no way any of us are sleeping. And now he sleeps in his crate. He loves his crate. He goes in there and it's because it's a nice break for him, you know, to go and that's his spot. Get away from the other big dogs too. But those first couple days, man.

23:00
But it's funny though,  when we got, I think it was the second Pyrenees is when my husband said this. It was like just a random Tuesday and we're driving three hours to go get a dog. And he said,  you know, for most people, this is like kind of a big life event to get a dog, like, you know, 15 year commitment. And for you, it's just a Tuesday. m it's, it is a big thing and we, we love them all the same, but we're, I'm so much calmer about it. uh

23:28
So like even adding the puppy in this fall, like I'm plenty busy. Like I did not need the extra busy of a puppy and potty training and chasing my kid around, like all this stuff. But he just melted into the half the routines here so nicely. So just another Tuesday.  a new puppy.  Yeah. It was not just another Tuesday when we got Maggie, because we had been wanting a puppy forever and we did not have a yard to have a dog.  And so the first thing we did when we moved to our homestead.

23:57
five years ago  was see this post from my friend that they had puppies coming.  I was like, do you want a Daisy and Diesel puppy? Cause that's her parents name.  And my husband was like, how much are they? And I said, I don't know. wanted to ask you if you would consider it before I even asked him anything.  And he was like, find out how much they are. So I messaged my friend and I said, how much? And she said, 500 bucks. And I was like, cool.

24:25
didn't know puppies cost that much money in my head. And I said, we'd like one of Daisy and Diesel's pups. I said, we just moved to the new house and 3.1 acres. I think maybe we can have a puppy now.  And she was like, okay. And they weren't born yet. And it was the first litter from Daisy. Daisy is my friend's heart dog and Daisy's still around. Daisy's only like nine months older than Maggie. I guess she's my first litter.  And, uh

24:52
Jean posted when the puppies were born and I was like, oh my God, they're little potatoes. Yeah. And from that minute I was just like, okay, I have to learn everything I can about how you handle a puppy. Cause I had no idea.  So it was not another Tuesday when I went, when we went to get Maggie  and it wasn't another Tuesday for Jean either. She had already given up like three or four of the seven to their new owners. And she's standing there just holding Maggie and petting her and

25:21
not letting go. And I said, are you going to cry when you hand her to me? And she's like, probably. She said, I cried the first four. And I said, yeah, I'm probably going to cry when you put her in my hand. So we might as well just start crying now. literally laughed and then started tearing up. So it was not another Tuesday for me. But the thing that I have learned is that my husband and I are both in our mid fifties and

25:48
When Maggie gives up the ghost, we probably won't get another puppy. We might get a dog,  but we probably won't go through the puppy stage again because it's just so much.  It's a lot. Yeah.  But it's the same with anything like same with kids, same with any kind of farming, like new farm animals that you bring on. It's so much in the front end  of training them and it's so intensive. But then once you get that groundwork laid,  oh,

26:16
then you've got a buddy for life. And then you've got that foundation in place and then everything just runs so much smoother. Yeah, that's the sweet spot that you're hoping for when you're going through the terrible tantrums of a puppy, yes. Right.  Okay, so um I usually keep these to half an hour, but I really want to hear about the other part of your business. So do you have 15 more minutes? Oh yeah, I got time. Okay, so you have your farm, but you also have a business. So tell me about the business part.

26:45
Yeah, so I've been in some version of online business in that realm for closer to 15 years now, but I say over 10. So I've always had my own website, my own blog, done all of that kind of backend thing. And the past two years now, especially, I really got into teaching other people how to do that. Because what I see a lot now, it's like my clients and my coaching group members,

27:14
They have these audiences on Facebook or on Instagram or what are on Tik Tok or wherever, but they have no website. They have no email lists. They have no way to contact people if like Tik Tok shuts down every other day. I don't even do Tik Tok, but I know, you know, it's  gone every other day. Um, Facebook limits your reach so bad. So, and even if these people have already been monetized on these platforms, like they've got a heap, like huge audiences, some, some in the hundreds of thousands  and

27:42
they'll still get shadow banned. Like they'll have one video do really well and go viral, you know, and then they get paid a bunch from Facebook for the ads on it. And then the whole next week, Facebook doesn't show their content to anybody.  And that's frustrating for a lot of people because they're spending a lot of time creating this content and then it's gone in 24 hours. It just disappears. So what I teach people, have, do this one-on-one for clients directly where I'm doing the work and setting up the foundation for you. And then I also have my coaching group is content seeds collective.

28:11
where I teach you how to do all this.  And this month, especially in February, we're doing a business roots challenge where every week we're going through these setup phases. So the first week we already did business foundations. Like, do you need an LLC to be legit? Do you need an EIN? Do you need a PO box?  This is the funniest thing that stops so many people because when you go to send emails for anti-spam laws, you have to have an address posted at the bottom of your email footer.

28:41
And a lot of people, they have a farm or farm stand, they want people to know their address, right? It's another just marketing piece. But a lot of people  are just running this from their home and they don't want people to know their home address. So you need to go have a PO box. When I tell you that these people have had to go back to the post office three or four times because they don't have the right amount of IDs or they need their name on something and everything's in their husband's name on the farm, like all of these things. So this is what we set up the first week of Business Foundation Week because

29:11
People run into this and they didn't even know it was a thing. Well, I've been there, done that. So I can help steer you and get you past those roadblocks before they even stop you up. So that was week one. Week two, then we got into websites. You have to have a home on the internet. If you're writing these big, long captions for Instagram, that probably should be a blog post. So now you can drive traffic to your website. You can monetize the site with ads there that are more consistent.

29:40
And then you have somewhere that you can actually drive Pinterest traffic to that you own and you can track that traffic. Then you can make a social post that ties back to the blog post, take a piece of that post out for your caption and drive them back there instead of everything living on ground that you don't own. You're just posting everything on rendered ground on socials. So then  this week now, third week, we're into email.

30:05
And I use flow desk in particular, but I can set you up on, you know, whichever different email platform, but the concept is the same. need to get people off of wherever they're coming from, whether it's Google SEO, and they're landing on your website from a search, they're coming from Pinterest, or they're coming from your socials.  I want you to have their email. So you own that line of communication to them. So that's what we're setting up this week. And then next week, we bring it all together with Pinterest. So this is where.

30:34
everything starts to really get to be automated. Especially coming into spring, everybody's gonna be outside being busy with the garden and know, baby goats if you've got them bred, all the things in spring. And you don't wanna be stuck to your computer. You don't wanna be with your face and your phone making another reel for Instagram.  You wanna be out enjoying that. So you can have content going out on Pinterest, schedule a month or two months out even if you're using a different scheduling app, because Pinterest only goes out 30 days on the

31:03
native scheduler, you can schedule a month's worth of content so that you can go then be outside the whole rest of the month. You can take that two hours that you would have spent making one day's worth of content for socials and instead put that into an entire month and schedule it to go out automatically so that that whole system is working in the background for you around the clock without your input, setting up all of these kinds of things. But it all comes down to is your business set up correctly with that foundation?

31:32
Do you have a website and a home for them to actually go and to drive this traffic to? Can you capture their email so that you can talk to them? And then do you have a way to market that doesn't rely on you constantly being on your phone? So that's what I do one-on-one for clients. And I work with all kinds of people. I've got a couple right now with literally hundreds of thousands of followers on Facebook and they had no website, no email, anything. And so now we're getting them up to speed to have all of these things.

31:58
to add those extra income streams. Cause now they'll have ads on their websites. Now they've just launched digital products too. So their own product that people are buying and it's just releasing that constant reliance on social media and being on your phone all the time. And then I teach people how to do it themselves in the Content Seeds Collective. We have a coaching call every Thursday at one o'clock Eastern time and everybody gets in there. We can screen share and I can walk everybody through it.

32:26
The group's still really small right now. So a lot of the time it's like a one-on-one session. Like last week, one of my members got basically a one-on-one session for the whole call because she shows up every single week since she's joined the group. And so we were working through a couple of changes on her website, how to optimize the WordPress theme so that it's faster and the pictures load better and it lays out the information better for her people that land on her website to actually go do what she needs them to do on the site, which would be

32:55
subscribe to the email list and buy her products. So she got like a one-on-one  with that coaching goal. And then all of my resources are in the Root Seller Resource Library where I've got my Canva templates for pins. I've got all of these checklists to go literally step-by-step. The exact same thing that I do myself for clients. This is how I set everything up and in what order. Random things too, like you need a Gravatar for your author bio on a WordPress website. What is a Gravatar?

33:25
So stuff like that that I help  set up so that you're not wasting any time trying to learn how to do this stuff. I just tell you the exact steps to do it in the exact right order.  Wow. That is a lot of stuff. um So do you assume that somebody who comes to you  knows nothing and you talk them through it from scratch or do you assume that they know a little and then you just go from where they're at?

33:54
It can be for both. So the way that I have Content Seeds  Collective set up  is if you are completely beginner, you can go through it step by step  and build out your business the right way  from the first time  and set everything up in the right order. Or if you're somebody that has a couple pieces in place, you've got a following on socials, you've maybe got even a website, maybe even have a Pinterest and email list, you're maybe just not even using it.

34:24
you can go through these same steps and treat it like a checklist to find any gaps  and then, you know, fix those pieces so that we're building that foundation correctly. So it works both ways for if you're a complete beginner or if you've already got some stuff in place.  Okay, cool. Cause when I started the first podcast, this podcast, I'm sorry,  get confused between the two.  When I started at Honey Homestead podcast,  I had no idea what I was doing.

34:53
at all, like huge learning curve. And I was talking to my mom about all the stuff I'm learning. And you need to understand my mom was 78 at the time.  And she's like, what's that? How does that work? I've never heard of that. And I said, well, no, of course you haven't heard of it because you don't do this.  And she was like, I can't believe you're learning this at 54. And I was like, I'm not dead.  You can learn something new anytime.

35:23
I said, 54 is not as old as it used to be. Right. And she said, you're just so smart. And I love it when my mom tells me that I'm smart because my mom has spent her life thinking that she's not smart and she is, she's brilliant. She has no idea how smart she is, but she's really smart. And I said, I get it from you. And she's like, now you get it from your dad.

35:49
I just, every time I try to talk to my mom about how much I appreciate how brilliant she is, she always deflects. And so as I've been talking with her and my dad about this project and friends,  when people are like, you're so smart, I'm like, thank you. I don't deflect because I saw my mom do it my whole life. Yeah, own it.  Yep. So it's really, really fun.

36:18
learning all of the marketing. if you want to do a podcast listener, you should do it because you will gain a whole lot of knowledge and understanding about how people react to marketing, how they understand how they're being marketed to how they're being sold to. uh blogs are really good too, because people who don't want to have earbuds in blogs are great because you can sit down and read them.

36:48
Yeah. And you can transcribe the podcast episode into a blog post  and then you can pin both of those on Pinterest. Yeah. And for people who don't know Pinterest is not a social network. It is a search engine. Yeah. It is a search engine. So you can comment and interact and stuff on post. There's a little bit of a social aspect to it, but it is a search engine.

37:14
So you're going on Pinterest. It's almost always a completely cold audience of people who've never seen you before. They're not searching like for you in particular, they're searching for, like I have a lot of uh recipe bloggers that I work with. do canning recipes and  baking and all that. So they're going to Pinterest and typing in beef canning recipes or how to pressure can potatoes, you know, like that's what they're searching for. And then the goal there is for them to find your pin.

37:44
and click over to your website. Pinterest is also the only platform that's designed to take people off of it.  All the other social platforms, they don't want you to get to leave that platform. They knock your views. If you post a link in stories,  if you post a link in the caption or the comments, they don't show that post to anybody because they want to keep you there and keep you scrolling. But Pinterest is literally designed to take people off of Pinterest and to land them to where you're trying to take them, which should be to your own website. Yep.

38:14
Absolutely. All right, Jen, I would love to talk to you for like three hours about all this because I'm so entertained, but I try to give you half an hour and we're already at 38 minutes. So where can people find you? can find me on all socials and all Pinterest and my website, SteelSpoonFarm.com or at SteelSpoonFarm and then all of my business content is at Jen Kibler online. Okay. And what's the name of the

38:44
the program that you mentioned? Content Seeds Collective, because we're planting our content seeds. Okay. That's on your website. Yeah. Everything's linked on my website. Okay, great. And can we say how much it costs for that? Yeah. Content Seeds Collective is $37 a month. You can cancel anytime. I do have an affiliate program for it also. So you can get in and get an affiliate link and then you get paid before I get paid actually.

39:14
When you join that  so you can it gets paid on every month to that people join using your link Fantastic, that's great  All right.  Um, was really really fun Jen. Thank you so much for your time  Thanks for having me  as always you can find me at a tiny homestead podcast calm  Have a great day